When you open a new set of Uncle Goose blocks, you get a rush. You smell the wood. You get a flashback. You're a child again. You might find yourself wondering:

"How high can I stack these? Can I spell my name with all different color letters? What happens if I press modeling clay into the embossed sides?"

But wait. There's more.

Sorting, matching, ordering, language, logic, spatial relations, recognition, organization, planning, balance -- playing with blocks makes a deep and lasting impression. Everything you learn by playing with blocks can stay with you for a lifetime.

Give a child a set of blocks. Watch motor skills develop. See them grasp physics and engineering principles as they find out how to stack and balance. Marvel as they make and break patterns and shapes.

And don't be too amazed when your children give their Uncle Goose blocks to their children. These are quality, classic, heirloom toys. They'll be handed down from generation to generation. They're built to last several lifetimes.